That was one question discussed yesterday evening over a couple of pints of Cotswold Spring’s Stunner ale in Bristol’s Seven Stars pub with a couple of friends from the Easton Cowboys. More specifically, it the question could be rephrased as: are the likes of Facebook and Twitter pulling in so much traffic that they detract from everyone else’s content?

Two of us run websites, so the matter is quite pertinent and can be broken down into a couple of simple aspects.

Firstly, some people thank that if they just post on their organisation’s Facebook wall, everyone in that organisation will see it. They are, of course, mistaken. Some people avoid Facebook for privacy reasons, in addition to which Facebook’s APIs are so obscure, it’s difficult for an organisation’s webmaster to scrape content from Facebook and place it on the organisation’s website.

Turning to Twitter, is the ubiquitous 140 character tweet replacing proper debate on blogs? We noted that if one blogs and tweets a link to the post, feedback is more likely these days to come via tweets than from actual comments on the blog. One of the great aspects of blogging is that comments on posts can encourage debate. This debate has now been reduced to soundbites of no more than 140 characters. However, the situation is more complicated than that. Whereas at one time, the ability to comment was restricted to blogs, the traditional media have now started to catch up, allowing comments on articles and thus have more interaction with their readers instead of just broadcasting at them.

In answer to the question of whether social media are destroying the rest of the internet, only time will tell and the jury is still out. You can help the deliberations by commenting below.

Finally, note that this discussion took place down the pub. Don’t forget that pubs, cafés and their cultural equivalents elsewhere in the world are the original social networking sites. 🙂