English usage

  • Vowel movement on the buses

    Bristol Post/Live, the city’s warped newspaper of record, seems to regard accuracy as minor matter coming well down the list of priorities topped by enticing readers to embrace clickbait and serving up advertising.

    There are times when the quality of copy that is turned out contain such basic errors that one would only expect them from a child moving from primary to secondary school, of which today’s online edition displays a fine example as per the following screenshot.

    Headline reads First Bus cuts ticket prices in Bristol to as law as £1 ahead of Christmas

    The comments below the piece really highlight how the title’s more perceptive readers regard its ability to reach any standard exceeding low.

    That decision made by Post owners Reach plc some years ago to dispense with sub-editors – those whose specific job it was to check copy for accurate grammar, spelling, tone and content before publication – is continuing to pay reduced quality dividends, isn’t it?

  • More comprehensive, transcendental abuse?

    New logo as Facebook morphs into MetaIn the small hours of Friday morning, news came in that Facebook Inc. is to change its name to Meta, allegedly better to “encompass” what it does as it expands from social media to other sectors such as virtual reality.

    Meta, from the Greek μετα-, meta-, meaning “after” or “beyond“, is a prefix meaning more comprehensive or transcending.

    Whether the rebrand will involve the more dubious of Facebook’s more comprehensive or transcending business practices being extended to those new sectors remains to be seen.

    Facebook was founded in February 2004 by Harvard student Mark Zuckerberg. Not long afterwards, the controversies and abuse of users started. As The Register recalled in 2010, the then 19 year-old Zuckerberg called his first few thousand users “dumb f*cks” in a private conversation with a friend.

    However, even that early sign of contempt did not prevent Zuckerberg’s social media infant growing into an obese behemoth of the social media sector, with a current user (i.e. product. Ed.) base of 2.85 billion people.

    Perhaps Zuckerberg is secretly delighted there are so many dumb people in the world. They’ve been paying his bills for more than one and a half decades, after all.

    After those early days, Facebook’s user base grew, as did the propensity for abuse, culminating in the Cambridge Analytica data scandal. Cambridge Analytica was established in 2013 as a subsidiary of the private intelligence company and self-described “global election management agency” SCL Group by 3 long-serving SCL executives. The company offices in London, New York City and Washington, DC. Cambridge Analytica was implicated in affecting the results of the 2016 US presidential campaign, where data it hoovered up from Facebook users was used to build psychographic profiles, determining users’ personality traits based on their Facebook activity. These profiles were then used for micro-targeting voters displaying customised advertisements on various online platforms. The key point of this activity was to identify those who might be enticed to vote for Trump or be discouraged to vote for their opponent. In addition, Cambridge Analytica was allegedly hired as a consultant company for Leave.EU and the UK Independence Party during 2016 as an effort to convince people to vote in favour of the UK leaving the European Union in David Cameron’s amateurish EU membership referendum. However, the UK Information Commissioner’s official investigation found that Cambridge Analytica was not involved “beyond some initial enquiries” and the regulator did not identify any “significant breaches” of data protection legislation or privacy or marketing regulations “which met the threshold for formal regulatory action“. Cambridge Analytica cased operations in 2018 following the revelations of its privacy-busting operations, although firms related to both Cambridge Analytica and its parent firm SCL still exist.

    Zuckerberg subsequently apologised for Facebook’s involvement with Cambridge Analytica, calling it an “issue“, a “mistake” and a “breach of trust“, as well as pledging not to let such abuse occur again.

    Nevertheless, the abuse of users didn’t stop and have continued right up to the present.

    The latest revelations come ex-employee Frances Haugen, who was employed by Facebook as a data scientist, leaked documents revealing that the company placed “profits over safety“. Since her revelations, Ms. Haugen has given evidence to a US Senate sub-committee and testified in person to a UK parliamentary committee scrutinising the online safety bill.

    Reporting on the name change, The Register noted beneath its headline that Zuckerberg’s social network has “Meta-stasized“. Leaving aside El Reg’s overt reference to the former secret police of the so-called German Democratic Republic, metastasis is defined as a change of position, state, or form. The primary use of metastasis today is in medicine where it defines the development of secondary malignant growths at a distance from a primary site of cancer.

    Finally, as a further dampener on the rebrand’s distraction value, a report in today’s Guardian reveals that Meta translates as dead in Hebrew.

    Have fun in Zuck’s metaverse, y’all! 😀

  • The Severn Sea

    Yesterday your correspondent took a break from the inner city and headed by rail to the North Somerset Coast at Weston-super-Mare.

    Plenty of good, fresh air and healthy exercise was had, with my walking from the railway station to the far end of Weston bay at Uphill where the River Axe empties into the Bristol Channel between Brean Down and the semi-tidal Black Rock, as shown below.

    View down the Axe estuary to the Bristol Channel
    The River Axe flows into the Severn Sea between Brean Down (left) and Black Rock (right).

    The eastern limit of the Bristol Channel is defined by the International Hydrographic Organization as that area between two lines between Sand Point in Somerset and Lavernock Point and the western limit a line between Hartland Point in Devon and St. Govan’s Head. Upstream of the eastern limits, the body water is the Severn Estuary, whilst westwards of the western limit is defined as the Celtic Sea.

    Landsat 7 photo of Bristol Channel
    The Severn estuary, Bristol Channel and eastern part of the Celtic Sea as seen from Landsat 7.

    However, the phrase Bristol Channel has not always been used to characterise this area of water.

    Until Tudor times the Bristol Channel was commonly known as the Severn Sea. Indeed, it is still known as this in both Welsh: Môr Hafren and Cornish: Mor Havren, whilst on Jacob Millerd’s 1673 map of Bristol shows the Severn Estuary in the Latin, Sabrina Fluvius, as depicted below.

    Detail of Millerd's map showing the point where the Bristol Avon discharges into the Severn
    Millerd’s River Severn from his 1673 map of Bristol.
  • A very special bus service

    One of the phrases guaranteed to dismay every regular user of Britain’s chaotic and overpriced railway network is rail replacement service. This involves taking the scheduled service off the rails (usually for engineering works at busy holiday periods when everyone either wants to get away and/or visit friends and loved ones. Ed.) and substituting the rolling stock with buses, with the inevitable increased journey times and a reduction in passenger comfort.

    However, these rail replacement services do not serve Stapleton Road railway station, where the sign shown below is affixed to the Frome viaduct wing wall on the station approach.

    Sign title reads rail replacementment buses

    As the station is under the management of First Great Western, an alleged train operating company, you ‘umble scribe assumes it was their staff who designed, wrote and approved the final signage.

    For any passing First Great Western signage design drones, here’s a wee tip: a spellchecker now comes as a standard feature of all popular office productivity suites. 😀

  • Murdoch rag makes up language

    The Murdoch Sun has long had a reputation for making up stories, such as the infamous The Truth front page which accused Liverpool fans of misbehaviour and criminality at Hillsborough in 1989 when 97 Liverpool football fans lost their lives in an incident which a later inquest ruled to have involved unlawful killing.

    The infamous The Truth Sun front page

    That front page untruth resulted in a boycott of Rupert’s rag by the city of Liverpool that continues to this day.

    However, not content with upsetting a city for over 3 decades with a made-up story, Murdoch’s apology for a newspaper has now started on a more ambitious project – making up a new language akin to English, starting with changing the past tense of the verb to fly from a strong verb conjugation to a weak verb one. Headline reads Mum flied home from honeymoon along as hubby denied boarding

    The headline has since been corrected following mockery on social media to the effect that it’s now written by 10 year-olds.

    Is there no start to the talent of those members of its staff that the title insists it employs as journalists?

  • Seriously…

    How many times have you heard or read the phrase “We take (insert_topic_here) very seriously…” in a newspaper or broadcast media news item?

    Today’s Guardian website includes a report with not just one but two organisations – HS2 and the Environment Agency – claiming precisely that they take matters within their respective bailiwicks “incredibly seriously” (HS2) and “very seriously” (Environment Agency).

    This “seriously” – whether qualified or not – appears to be part of the hackneyed stock reply to the unearthing of errors or shortcomings that the bodies involved would have preferred not to have come to light and seems to your ‘umble scribes mind to be shorthand for “we’ve been caught out“.

    Another way of describing them is weasel words, i.e. something that someone says either to avoid answering a question clearly or to make someone believe something that is not true. In other words lies and/or hypocrisy are brought into play to save the reputation and embarrassment of the organisation involved and its senior management.

    The Guardian’s story appears to be a classic example of the modern (mis)use of the adverb seriously. However, your correspondent does at the same time note that neither of the organisations involved resorted to that other stock phrase frequently wheeled out when they’ve been found wanting, i.e.: “We have robust measures in place…“. But let’s leave the deceit inherent in the use of robust for another time.

    Finally, if HS2 is sincere, the use of the adverb “incredibly also merits examination. Its dictionary definition is “difficult to believe“, so in effect what HS2’s was actually saying is that it is hard to believe the organisation takes the matter seriously at all. 😀

  • Only one resident at a time

    The flats at Combfactory Court in Easton have a capacious car park with at least 6 or 8 spaces.

    However, owing to stringent restrictions imposed on its use – as shown below on the notice on its railings – only one resident is allowed to park at any one time.

    Notice reads Resident's Only Parking
    Resident’s only? Not a chance for greengrocer’s then!

    Whoever is in charge of the car park has contributed to public view a textbook example of the greengrocer’s apostrophe. This is an informal term in British English for the non-standard use of an apostrophe before the final -s in the plural. It would appear the efforts of examinations body the Qualifications and Curriculum Authority since 2006 have been in vain.

  • Ambiguity corner – latest

    For the second time this week, Reach plc’s Wales Online title graces this blog with its presence due to its journalists’ failure to understand the word ambiguity, let alone recognise what it means and how avoiding it is crucial for members of the fourth estate.

    Today sees a classic ambiguous headline for this story.

    Headline reads; Boy, 15, approached woman in woods armed with log and said 'give me all your stuff'
    Who was armed with the log? Take your pick!

    Amongst other things, the Guardian and Observer style guide states that ambiguity is a common problem in headlines”.

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