More everyday sexism from Asda

More everyday sexism from Asda

It’s just gone New Year and the sound of breaking resolutions can be heard all around.

However, that doesn’t stop our major supermarket chains leaping on the keep fit bandwagon following the festive blow-out and Asda is no exception. It also provides Asda with an excuse to indulge in a bit of everyday sexism.

Apparently, only women are suitable targets for dieting and keeping fit, as the image and copy below from its website reveal.

image of Asda Fitness Competition - men not welcome.
Asda Fitness Competition – men not welcome.

There’s 25% off home fitness equipment on Asda Direct in our Big Sale – including treadmills, rowing machines and exercise bikes.

To help kickstart your home fitness routine we’re giving away this York Fitness cycle (down from £398.99 to £333 on Asda Direct) and stylish gymwear from George including this crop top, vest top and leggings pictured above.

For a chance to win simply enter your details below and tell us what your New Year’s resolution is. The winner will be selected at random after the prize draw closes at noon on January 9th 2013.

Below the quoted text is a form for personal details, including entrants’ clothes sizes: “What size gymwear would you prefer? (eg 12, 14, 16) *.

In Asda-land men obviously don’t exercise, get fit or wear clothes!

Author: Steve Woods

Generic carbon-based humanoid life form.