If you are male, speak Welsh and have problems with your love life, particularly those related to erectile dysfunction, then maybe the new Aberystwyth store opened by Tesco (motto: every little helps) can come to your rescue.
The Daily Post reports that the cash machine installed at Tesco’s new outlet in Aberystwyth is offering a “free erection” (codiad am ddim) to Welsh speakers whilst Anglophones have to be content with withdrawing cash free of charge.
According to the Post, a Tesco spokesperson is reported to have said: “We’ve taken down the sign and will replace it with the correct translation. We appreciate this is a sensitive area.”
Here’s a little help for Tesco: next time use a professional translator! 😉
Hat tip: M J Lee.