When parliament rises for the summer recess, the period until it reconvenes in the autumn is traditionally known as the silly season. This time of year was traditionally when the press would scramble around desperately for something newsworthy and printable.
This has changed somewhat in recent decades due to the emergence of the 24 hours news cycle driven by technological change, including the rise of social media.
However, the need to find worthwhile to publish is exacerbated when the silly season also includes a public holiday, a time when the great unwashed needs to be kept amused and entertained, which brings us to a piece in today’s edition of the Bristol Post/Live.
Yes, you did read the headline correctly. It does say 2024. Sadly, in this particular item, Bristol’s Reach plc local news title has not followed standard Reach procedure and included affiliate links to time machine providers in the copy, so those intent on visiting Bristol’s hinterland last year will have to go and look for their own, at least until the proofreader returns from holiday. 🙂